Chetan is based in London and goes by the pseudonym Cheism. After graduating with first class honours in BA Illustration from the University of Westminster, Chetan has gone on to have his work published in educational textbooks, and also featured in the 'new talent' section of the Association of Illustrators-Images 34:Best of British Illustration. He was also commissioned to design a hoarding that was installed near London’s world famous Leicester Square. Inspired by his extensive traveling around the world, Chetan has an interest in visiting new places and exploring facets of living in a city. This notion forms the basis of what Cheism is.